Black crow brewery

Illustraiton & Design - 2011

Black Crow Brewery is a fictional boutique brewery. Black Crow’s target market is adults over 25, who are interested in high-quality beer.


Black Crow Brewery’s branding concept is inspired by Edgar Allan Poe’s Gothic and macabre world, adding an element of the dark and mysterious to the beer-drinking experience.

The label design was influenced by woodcut illustrations, particularly from the artist Fritz Eichenberg. The crow was illustrated with ink and stamped typeface to give it a handmade feel. The colour splashes are used to differentiate the types of beer.


© 2020 by Jess Newton.

  • White Instagram Icon
  • White Facebook Icon
  • YouTube