Black Crow Brewery is a fictional boutique brewery. Black Crow’s target market is adults over 25, who are interested in high-quality beer.

 

Black Crow Brewery’s branding concept is inspired by Edgar Allan Poe’s Gothic and macabre world, adding an element of the dark and mysterious to the beer-drinking experience.

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The label design was influenced by woodcut illustrations, particularly from the artist Fritz Eichenberg. The crow was illustrated with ink and stamped typeface to give it a handmade feel. The colour splashes are used to differentiate the types of beer.