Catalogue design

Holiday Guide

The Holiday Guide is a feature published every summer in the Otago Daily Times newspaper highlighting activities and businesses in the region. The target audience is family and holidaymakers. The  Otago Daily Times wanted an update to its previous template to be used by the newspaper formatters. The design needed to account for advertising. I created a new style guide with a modern layout and used a mixture of editorial and infographic feature points.

For the cover, I chose subtle blue and yellow tones which are the regional colours. In the logotype, I used negative space to lead the eye through to the image. Circles are used on the cover and are repeated throughout the publication. I created banners using the Otago Daily Times archive and sourced images of the areas relating to each page. For the calendar, I sourced information on local events and used images from the ODT archive.

Christmas Gift Guide

The Christmas Gift Guide is an annual feature insert in the Otago Daily Times newspaper with over 200 products from more than 30 businesses.

This publication required managing content from a large pool of clients within a tight deadline while keeping quality control in check. I designed a calendar, gift guide pages and a business directory. The Gift Guide was divided into sections, eg. for him, for her, gift vouchers. Each section was colour coded with page badges at the beginning of each section and page tags on the subsequent pages.

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© 2020 by Jess Newton.

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